Latitud Capital is a private investment firm focused on the acquisition and active management of a middle-market company in Mexico, with a focus on growth and long-term value creation





We are a team of entrepreneurs, institutional and individual investors, and seasoned operators seeking to make a single, control-oriented investment in a privately-owned business and provide operational leadership to the firm


We seek situations in which a private owner is considering retirement, looking for diversification, or wishes to reduce his or her involvement in the day-to-day operations of their business


We provide owners with an attractive exit opportunity, ensuring legacy preservation and bringing continuity to all stakeholders. Our experience and entrepreneurial drive create a dynamic platform for the successful management of a growth company



Latitud Capital seeks to acquire a stable, non-capital intensive, established company with a history of profitability and predictable cash flows:

Business Profile 

Financial Profile 

  • Revenue of MXN $100mm+
  • History of consistent growth and profitability 
  • Strong gross and EBITDA margins  
  • Low CapEx and working capital requirements

Industry Dynamics

  • Growing industry 
  • Niche service business / consumable good
  • High fragmentation 
  • Limited cyclicality 

Owner Situation

  • Seeking a reduced role in business, and/or exit transition
  • Desires meaningful liquidity / de-risking
  • Interest in the continued success of the business

While we have a preference for a company that has some or all of these characteristics, we are also open to evaluate businesses on their particular merits.

  • Recurring revenue
  • Scalable business model 
  • Clear value proposition 
  • Strong and diverse customer base 


Latitud Capital is led by Isauro Reyna and Pedro Eguren. The principals have a complementary mix of backgrounds in operations, consulting, M&A and private equity. The team is supported by group of local and international investors that includes seasoned operators, entrepreneurs, C-level executives, and investment professionals.  

Isauro Reyna

Prior to co-founding Latitud, Isauro was with Investar Capital Partners, a Dallas-based private equity firm focused on direct equity co-investments. At Investar, Isauro was involved in every stage of the deal execution process for direct investments and was involved in the execution of 12 lower-middle market transactions across the consumer, healthcare, industrials, and financial services sectors.  

Isauro earned his undergraduate degree from Tecnologico de Monterrey and his MBA from Northwestern University’s Kellogg School of Management.

Pedro Eguren

Prior to co-founding Latitud, Pedro was with The Boston Consulting Group (BCG), a global management consulting firm. At BCG, he worked at industry-leading companies across a wide range of industries to identify growth opportunities and improve their strategy, operations, sales, marketing and human resources. Pedro began his career at British American Tobacco.

Pedro earned his undergraduate degree from Tecnologico de Monterrey and his MBA from Northwestern University’s Kellogg School of Management.


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© 2019 by Latitud Capital LLC